Dubai Mall, Fashion Avenue
Line One Studio was appointed by Dubai Mall, The largest mall in the world* to produce a campaign for the Mall's Fashion Avenue, Seamless shopping experience.
Service
Full service production
Client
Dubai Mall
Year
2024
Client brief: To capture the superlative experience of Dubai Mall's seamless shopping VIP experience.
Multiple deliverables were required to provide content to showcase the re-launch of the shopping experience and highlight Fashion Avenue, Dubai's luxury shopping destination.
Line One provided a full 360 service production including:
Photography, styling, Videography, Drone footage, creative/art direction, talent casting, location, Budget management, proposal, retouching and post production.
The Campaign
The finished campaign image and video assets were used on OOH Billboards inside and outside of Dubai Mall, Digital screens, Print, desktop, App, Social and email marketing.
A VISION BECOMES REALITY.
With inspired architecture, influential art and stylish interiors, Fashion Avenue is the embodiment of luxury.
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